Holiday Photo and Video Tips for the Busy Business Owner

The holidays always seem to arrive faster than expected. One moment you are planning to get a head start on your content and before you know it you are standing in front of the tree preparing to record your holiday message. It is a busy season, and everything moves quickly, which is why planning your visuals and messaging matters even more.

Here are a few photo and video tips to help your business look polished and festive during the holiday season.

1. Clean your camera lens

I know. It sounds basic. But you would be surprised how many holiday photos look like they were taken in a foggy storm. Before you record or snap anything, give that lens a quick wipe. One swipe can take your content from tired to crisp.

2. Use natural light when you can

Your office window is your best friend. Move near it and let the light work for you. If you cannot find good light, do not stand under those bright overhead lights that make you look like you just heard unexpected news. Step outside or face a window and let your glow happen naturally.

3. Add a little personality to your background

You do not need a full winter wonderland. A simple tree, a wreath, or something festive behind you will create the vibe. Just make sure nothing questionable is in the background. You do not want your holiday message to go viral for the wrong reason.

4. Keep your holiday video message short

People are busy during this season and attention spans get even shorter. Keep your message warm, simple, and to the point. Think of it like the elevator pitch of holiday cheer. Thirty to sixty seconds is more than enough.

5. Use a tripod or steady your phone

Holiday videos do not need to look like someone filmed them on a roller coaster. Steady your phone on books or use a tripod. Your audience will thank you.

7. Dress in colors that complement the season

A little red, green, gold, or even a nice winter white makes your visuals pop. Stay away from loud prints unless you are committed to being the holiday distraction in the photo.

8. Record several takes

You might think the first take is perfect until you play it back and notice somebody walked behind you looking for snacks. It happens. Run it back a few times and choose the one where everything looks smooth.

9. Use music carefully

A little background music sets the vibe, but keep it low. You want people to hear you, not feel like they accidentally walked into a holiday party while you are trying to make an announcement.

10. Smile like you mean it

People can tell when you are thinking about your to do list. Take a breath before you record. Relax your shoulders. Then smile as if you are not already planning next year’s content in your head.

The holidays are the perfect time to show your audience the heart of your business. With a little preparation and a touch of humor, your photo and video content will shine brighter than any holiday light display.

And if you find yourself overwhelmed, just remember this simple tip. Call a professional like NetStruc Media before your holiday photos make you look like you live on the North Pole with no power.